Wash Day is a Ceremony - Kiffy Naturals

A few months ago, a brand called Kiffy Naturals offered to send me some of her great natural skin and haircare. I loved the products and the philosophy of the woman behind the brand that I used her brand in a video that celebrated wash day for black hair. It is a video that uplifts that return to the curly, kinky coils, and the bond between daughter and mother (and father!). I wrote original poetry, and worked with a videographer , who in turn worked with a music composer, and together the video ceremoniously flowed together .

Your hair is tradition, shampooed and conditioned, transformed at the sink. Floating with brilliance, it shrinks...then bounces back with resilience
— Hakeemah Cummings (original poetry)

With the resounding online applause that the video received on Instagram, I thought it was necessary to follow up the video with an in-depth conversation with the Kiffy Naturals owner herself, a master at her craft of developing natural, organic, herbal remedies for skin and hair. Check out the full conversation!

We ensure that the premium quality of everything you use is guaranteed. We use organic and fair trade items. We ensure you have safe, healthy, and well-researched products across bath, body, and hair
— Kifayat Oyeniyi, Kiffy Naturals Owner

What are your thoughts and emotions around wash day? Remember that especially with children, they are creating their first impressions of their natural bodies with every experience they have. The comments we remark, the emotions we display in our mannerisms, the temperament - they are all forming a child’s own self-perception . Let’s make washing their hair a beautiful, positive experience that not only nourishes their tresses but also nurtures the soul.

Love,

Hakeemah